What Is Culture? How Do You Sustain It? How Do You Change It?

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Culture is a buzzword within the corporate world. Yet, very few people can actually define it. Even more, because most people cannot actually define it, we fail to recognize the importance of culture to our effectiveness, profitability and impact.

In this video, JC helps to answer the question, “What is culture?” By answering this question, you will come to see how you can sustain and even change it.

Remember… Culture is everything.

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Published by JC Hurtado-Prater | Leadership Professor + Consultant

JC Hurtado-Prater serves as Assistant Dean and Associate Professor of Leadership at the Fermanian School of Business at Point Loma Nazarene University where he oversees the graduate business and leadership programs. In addition, through his company, Bluestone Consulting, LLC, JC serves as a leadership consultant for executives and teams at global organizations such as Johnson + Johnson, Cisco, Visa, U.S. Navy, U.S. Department of Interior, U.S. Centers for Disease Control, Harbor Freight, Park Hyatt and more. A veteran of the United States Army, JC earned a BA from UCLA, MBA through Saint Joseph’s College and is currently completing his doctorate in business administration through Indiana Wesleyan University. Passionate about community service in San Diego, JC serves on several local boards for organizations such as UC San Diego, South Bay Community Services, Thrivent Financial Southwest Region and Southwestern College Foundation. JC resides in the 4S Ranch area of San Diego, CA. In his free time, JC enjoys reading, working out and kayaking the California coast.

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